Score Media and Gaming has recently broadened its list of business partners by entering into a deal with Canlan Sports.
Score Media and Gaming, more commonly known in the gaming industry as the Score, has recently added another partner to its fold. The new agreement was entered between the Toronto-based sports betting company and Canlan Sports, a Canadian recreational sports corporation. According to the deal, theScore will assist Canlan Sports with brand promotion across the country.
The agreement guarantees that both companies benefit from cross-promotion across their digital platforms. Additionally, theScore’s services, such as the theScore Bet mobile betting app, would feature prominently in Canlan Sports’ framework of Canadian venues. The app will also title sponsor Canlan Sports’ recreational hockey league tournaments.
Mutual Benefit
theScore also plans to benefit from Canlan’s adult participation network, while Canlan Sports will have access theScore’s digital media presence across Canada to promote its recreational and sports services. The partnership is expected to commence this autumn, with theScore assuming a sport-surface title sponsorship for Canlan’s six Ontario sporting complexes.
Aubrey Levy, theScore’s senior vice president of marketing, noted that as the company’s brand launches in Ontario, the team would explore ways of engaging bigger audiences and creating authentic connections to the brand. Levy assured that the new deal would allow theScore to establish an interpersonal relationship with the many sports fans in the province and responsibly introduce its services.
Joey St-Aubin, the chief executive officer of Canlan Sports, has also remarked on the company’s latest deal and partners. St-Aubin stated that Canlan supports a safe and regulated sports betting market. He also praised theScore’s leading position in the field and reiterated that locals would benefit from the rapidly expanding industry.
St-Aubin added that with the new collaboration, the company is set to continue building momentum in Canada. The corporation is expected to boost its digital transformation, enhance its customer experience, and bolster gamification by launching its sports brand to all the sports fans in the province.
