Pragmatic Play Pushes into Latin American Market
Renowned online gambling provider, Pragmatic Play, has extended its footprint into the Latin American market.
Pragmatic Play, a leader in the online gaming industry, has strategically expanded its brand and iGaming business into Latin America. Last week, the company inked a content distribution deal with a local casino operator, Estrelabet, allowing it to gain a further foothold within the LatAm market.
Pragmatic Play is an industry-leading developer of iGaming content, boasting a vast portfolio of online gambling titles that it supplies to its global partners. The provider offers a broad selection of products with top-class live casino and bingo games, as well various slot titles, all available through a single API.
Rapid Expansion into New Markets
With the agreement in place, Estrelabet can now offer two of Pragmatic Play’s leading verticals, including its assortment of award-winning slot titles. Additionally, the supplier has provided its complete live casino portfolio to the South American operator, including popular titles like Sweet Bonanza Candyland, Dragon Tiger, and Mega Wheel.
So far, Pragmatic Play has enjoyed massive success in Latin America, with its local hub rapidly growing. This was achieved through partnerships within the new and emerging markets on the continent, as the supplier continues to push the region to the top of its priority list. Now, local patrons can experience many more games from the developer.
Victor Arias, vice president of Pragmatic Play’s Latin American operations, commented that the company’s multi-product offering has allowed it to cement its place as a top regional supplier. Arias shared that the studio is delighted to partner with the local operator and looks forward to a cooperative future.
Felipe Fraga at Estrelabet noted that the operator is looking at delivering new online casino content to its players, and the collaboration with Pragmatic Play allows that. Fraga concluded that with the latest games, there are titles suitable for every demographic, and the company looks forward to what the future might hold.