Loto-Quebec has undertaken a major social media activation, to boost its online presence and bring its service offering closer to its client base and the general public.
In the latest move to reassert its social medic presence, Loto-Quebec has stepped up online activity on its Instagram profile, lotoquebec_officiel. The company’s account recently started making use of Instagram’s Reels feature, in an attempt to connect with existing and potential clients across Quebec and bring its service closer to them.
The importance of a comprehensive social medial presence cannot be overstated and is one of the most cost-effective ways for contemporary companies to disseminate their marketing message across to their target markets. Regular communication keeps audiences informed and solidifies product and service loyalty.
Added Advantages of Using Instagram Reels
Instagram unveiled its Reels service in August, marketing it as an addon for individuals and companies to connect with likeminded people and their followers. The new feature allows account holders to create and post short, 15-second, multi-clip videos for everyone to enjoy.
Users can use the new tool to enhance their videos in the form of added audio clips, special effects and creative tweaks. Through this feature, Loto-Quebec plans to make its Instagram posts more engaging and entertaining, thus appealing to a broader audience.
Loto-Quebec has placed digital development high on its list of priorities for this year. The Crown corporation has recently posted its first Reels clip, giving everyone a taste of how it feels to claim a lottery jackpot and observe the entire process from a whole new angle.
Continued Felixbilty with Social Media
Loto-Quebec’s Social Media Strategist, Mélissa Pigeon, noted that Reels was well suited for showcasing the prize claiming process. The audience gets to see all the excitement associated with becoming the next lotto millionaire through an interactive online video.
Due to the ongoing COVID-19 restrictions, lottery winners have had to adjust to the way they claim their prizes, excluding their nearest and dearest from attending and celebrating with them. The current prize-claiming ceremonies are more simplified, although they have been enhanced with the use of short online videos.
Each new video posting has generated increased activity on the company’s Instagram profile, with a large number of individuals liking and commenting on the posts. The enhanced online presence couldn’t have come at a more critical time, with all of Loto-Quebec’s land-based venues having had to close their doors yet again, following a fresh surge of infections in the province. Additionally, Kenzo and VLT gaming have also been forced to suspend all operations.
