Alberta’s New PlayAlberta.ca Website Raises Concerns

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The Alberta Gaming, Cannabis and Liquor Commission recently greenlighted the launch of the province’s own online gambling platform, Playalberta.ca, offering local gamblers added variety and choice. 

Playalberta.ca, Alberta’s online gambling platform, has been launched, welcoming online gamblers from across the province.  With the lockdown persisting in one form or the other across the country, many traditional gamblers have had no choice but to switch to online gambling.   Playalberta.ca was the province’s way of catering to this growing clientele and providing them with an online service that they grew accustomed to during the lockdown.

Concerns Raised Over Online Time

Alberta has been evaluating for some time the possibility of launching its own online gaming platform to position it on the online gambling scene better.  As a result, Playalberta.ca was launched as the only regulated online gambling site in the province.

Current projections estimate that the platform could bring in over CA$3,7 million annually to the provincial general revenue fund.  These funds could then be used to support various social programmes aimed at improving the life of Alberta’s citizens.  With rumours of a second lockdown rife and possible reclosure of all land-based casinos, the site will continue to bring premium gambling experience to local players.

However, regardless of all the positive impacts that this launch brings, some concerns have been raised.  Bonnie Lee, an associate professor in addictions counselling at the University of Lethbridge, recently warned that the launch of the new platform might carry negative implications in the future.  The main point of content is the amount of time individuals spend online.

Alberta Gaming, Cannabis and Liquor Commission Addresses Concerns

Lee further stated that problem gambling rates across Alberta could see a surge during the upcoming months.  According to the evidence presented, individuals with addictive personalities get hooked on certain activities more quickly than others, which in turn negatively impacts their wellbeing, relationships and bankroll.

Online gambling is a particularly risky activity, since it involves money transactions, with the gambler’s perception of the cash they’ve spent during a single session often blurred.  The Alberta Gaming, Cannabis and Liquor Commission pointed out that it puts responsible gambling at the top of its priorities.  Subsequently, the commission has reviewed ideas of limiting the daily deposit amounts of players, as well as keeping punters informed on their gaming habits while they are gambling.

Bojan Lipovic - Digital Project Manager

Bojan Lipovic - Digital Project Manager

Besides polishing his SEO skills, Bojan has a penchant for creative writing. With over half a decade of experience in the online gambling industry under his belt, his written take on the latest news from the Canadian and global gambling industries is an indispensable source of information for the CASINOenquirer team. Bojan’s primary goal is to ensure that players get a superior experience through the top-notch content that he shares.

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