Push Gaming Enters Ontario Regulated iGaming Market

Ontario’s new iGaming market continues to grow, with another industry heavyweight, Push Gaming, launching operations in the province.

Major global online gambling brands continue to stream into Ontario with the aim of becoming part of the province’s new iGaming market. One of the latest additions has been Push Gaming, which got its operating licence from the Alcohol and Gaming Commission of Ontario (AGCO) last week. The company can now supply its content to other locally approved operators.

The province’s new iGaming market segment opened on 4 April and has attracted much interest from many betting companies. The jurisdiction is managed by the AGCO and its subsidiary, iGaming Ontario. So far, over 20 operators and websites have gone live in the province. Moreover, additional operators are expected to make their debut soon.

Broadening Horizons

Over the past few years, Push Gaming earned a name as one of the best providers of gaming content in the industry. Currently, the distributor is present online across most key regulated European markets. This is achieved through collaboration with several casino partners, including 32ed, LeoVegas, Entain, 888, Betsson, Casumo, Svenska Spel, and PaddyPowerBetfair.

Following its launch on the Ontarian market, the supplier is bound to continue its tier-one growth, with opportunities to cooperate with more leading operators. Push Gaming revealed that it’s currently working on its debut venture with an Ontario-approved operator, with the details expected to be announced in the upcoming months.

After establishing itself in Europe as a top brand for iGaming titles, Push Gaming looks to gain exposure in Canada and build a client base there. Soon, Ontarians will have access to the company’s top-performing titles, such as Razor Shark and Jammin’ Jars, as well as more recent releases like Bison Battle and Big Bamboo.

Fiona Hickey, head of sales at Push Gaming, noted that the company had been focused on North America for a while, and the entry into Ontario was the first step towards that expansion. Hickey stated that Canada has an outstanding land-based player heritage, and the company is optimistic about how local bettors will receive its content.