ORYX Gaming Makes Debut on UK Gaming Market

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ORYX Gaming, a subsidiary of the Bragg Gaming Group, officially launched its first iCasino content in the UK.

Bragg Gaming Group’s subsidiary, ORYX Gaming, has had an excellent start to the year, launching its first iCasino content in the United Kingdom.  This follows the granting of the regulatory licenses to the company and its partnership deal with 888casino, a leading online casino brand in the UK.

Now, a selection of games from ORYX Gaming’s RGS have been integrated into 888casino for UK audiences.  This includes titles from ORYX’s in-house studio and products from GAMOMAT.  The new range will also feature Egyptian Magic, the premier title from Bragg Gaming’s new studio, Atomic Slot Lab

Important Milestone

The official launch in the UK is a significant achievement for Bragg Gaming Group and ORYX Gaming.  The former has enjoyed a long-standing partnership with 888casino, and that’s why it was chosen as the first operator in the country to debut ORYX’s content.  Additionally, Bragg Gaming has already launched content with the 888casino platform in several other markets.

ORYX Gaming acquired a UK license last month, enabling it to collaborate with local casinos, including one of the largest gaming operators in the UK’s competitive gaming market.  Previously, the UK Gambling Commission noted that the gross gambling yield for local online gaming last year amounted to £6,9 billion, with iCasino titles accumulating £4.0 billion.

Chris Looney, the Chief Commercial Officer at the Bragg Gaming Group, said that the UK offers a significant opportunity for the company to spread its brand across the global iGaming sector.  Looney added that the company is pleased to collaborate with 888casino once more, noting that the casino has been a valued partner and is one of the leading online gambling companies in the industry.

Talya Benyamini, vice-president of marketing at 888holdings, commented that the company is delighted to be enhancing its already great partnership with ORYX Gaming.  According to Benyamini, by adding a selection of ORYX titles to the company’s UK platform, 888casino can provide an even greater playing variety to gamblers from the region.

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Bojan Lipovic - Digital Project Manager

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