In a strategic partnership deal, ORYX Gaming announced that it had finalised its merger with Playtech Games.
ORYX Gaming announced on 14 October that it has officially finalised the integration deal with the market gaming leader, Playtech Games. This way, the subsidiary of the Bragg Gaming Group will be able to expand its footprint internationally and gain access to new markets with partners of Playtech.
ORYX Gaming is a well-known provider of turnkey solutions, as well as omnichannel retail, mobile, and online iGaming platforms. ORYX Hub is the company’s advanced content integration and aggregation platform, offering sportsbook, marketing, lottery, and operational services to the firm’s partners. Currently, the company has over 15 years of experience in the industry.
Significant Milestone
Following the signing of the deal, ORYX Gaming’s entire portfolio of gaming titles has now been made available to Playtech partners via the Playtech Games Marketplace™. Subsequently, over 30 operators from the Playtech partners list will have access to the provider’s products. This includes jurisdictions such as Spain, Switzerland, Italy, the United Kingdom, and the Netherlands.
Content and products from the ORYX Hub distribution platform are estimated at approximately 10,000 titles from more than 100 suppliers such as Peter & Sons, Gamomat, Kalamba, Golden Hero, as well as the provider’s own proprietary studio titles. All the top-notch gaming products will also benefit from the provider’s FUZE™ player engagement tools, such as quests, missions, real-time leader boards, and tournaments.
Chris Looney, Bragg Gaming Group’s Chief Commercial Officer, commented on the arrangement and said that the partnership furthers the company’s recent expansion into the regulated market segment. According to Looney, Playtech Games Marketplace™ is the best fit for ORYX Gaming’s various premium products and engagement tools while the provider continues to explore its global expansion opportunities.
Andrew Muir, Playtech’s Commercial Manager, noted that the new gaming portfolio is an exceptional addition to the company’s current selection of products offered via the Playtech Games Marketplace™. He said that the company always strives to bring top content to the market and is pleased to have ORYX Gaming onboard.
