Mohegan Gaming & Entertainment has become the first Ontarian land-based casino operator to be awarded an online casino operating licence.
Mohegan Gaming & Entertainment (MGE), the operator of Casino Niagara and Fallsview Casino, has gotten the green light from the Alcohol and Gaming Commission of Ontario (AGCO) to offer its services within the province’s new iGaming market. The operating licence would make Mohegan Gaming & Entertainment the first land-based gambling operator in Ontario to move into the online wagering sphere.
Ontario’s new iGaming market for private operators officially launched on 4 April 2022. So far, over 20 gaming companies have been licensed. The market segment is administered by AGCO and its subsidiary, iGaming Ontario. As part of the vetting process, the regulator has imposed strict guidelines with which the applicants must comply.
Mohegan Gaming & Entertainment Launching Soon
Following its licence approval, Mohegan Gaming & Entertainment has become the first local brick-and-mortar casino operator to enter Ontario’s fledgling regulated iGaming market. The company’s new division, Mohegan Digital, was set up last June, with Rich Roberts named the division president. Roberts will oversee the PlayFallsview app, which the company plans to launch across the province.
Roberts shared that the operator is piggybacking off the Fallsview brand, which is well-known and liked in Ontario. According to him, the app reflects the casino’s brand and is its digital extension. Roberts added that when customers leave the casino, they can still access the service offerings through their smartphones.
To bring the land-based casino online, Mohegan Gaming & Entertainment has selected Kambi Group to manage its sports betting offering. This is not the first time these two companies have worked together, having previously collaborated through Unibet, which runs a sportsbook at the Mohegan Sun Pocono in Pennsylvania. The app is envisaged to not compete with other operators but to be a complementary service for casino guests.
Roberts commented that the province has the potential to grow into an eSports hub, with many key industry players having moved into the local market. Roberts has plenty of experience in the industry, having previously worked as an executive business consultant for RSD Consulting, Atari, and Hasbro.
