Bragg Gaming Group Granted Ontario Operating Licence

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Operating Licence. Image Credit: Shutterstock

Bragg Gaming Group, a top developer of gaming content and technology, has been awarded an operating licence by the Alcohol and Gaming Commission of Ontario.  

Bragg Gaming Group has been permitted to launch its services within Ontario’s new iGaming market. The company was issued with an operating licence on 8 March 2022, joining several other gaming providers who have already been approved by the Alcohol and Gaming Commission of Ontario (AGCO)

Ontario is on schedule to launch its new sports betting and iGaming regime on 4 April and has, so far, attracted many prominent gaming brands who wish to be part of the new market. The AGCO, which is the market regulator, has already approved providers such as 888, PointsBet, theScore, World Series of Poker, and Rivalry.

Another Key Player on Ontario iGaming Market

With this licence, Bragg Gaming Group can provide iGaming and sports betting services through its player account management platform, PAM. It will also supply iGaming content and managed services following the market launch this spring. Gaming titles will be provided from Bragg’s in-house studios and third-party partners.

Ontario is the first Canadian province set to launch an open iGaming and sports betting market. According to estimates, the combined worth of the iGaming and sports betting in Canada will be over CA$2 billion in 2022 alone. Ontario is expected to establish itself quickly as one of the top iGaming markets in North America.

Bragg Gaming Group’s chief commercial officer, Chris Looney, said that the licence is an immense accomplishment for the provider. After recently launching local partner brands in the UK and the Netherlands, the company is ready to stand behind its Canadian associates.

Looney added that the company is excited to have been permitted to enter its home turf market, believing it has an untapped potential for its technology and content. In his words, the licence will allow the supplier to make consistent progress since Ontario drew plenty of interest from the US and other global gaming partners.